I’m a creative and innovative professional with over 10 years of experience in the advertising industry. Passionate about developing original and engaging campaigns for leading brands such as McDonald’s, Ferrero, Stellantis and Samsung. Skilled in digital, social, and design strategies, as well as leading and mentoring teams of talented creatives. Winning various recognitions in ADCI, Effie and Cannes Lions. From 2022 I’m teaching Fenomenologia dei new Media at IED Milan.
Experience:
Creative & Innovation Lead at Leo Burnett Italia
January 2022 – Present
– Responsible for overseeing the creative and innovation department, ensuring the delivery of high-quality and effective solutions for clients across different media and platforms.
– Involved in the strategic and conceptual development of campaigns, as well as the execution and supervision of the creative output.
– Led the creation of the new communication platform for McDonald’s “I’m lovin’it Italy”, which celebrates the brand’s impact and commitment to the country in terms of quality, people, and environment.
– Contributed to the launch of the new positioning of McCafé “Dove è bello ritrovarsi”, which highlights the role of McCafé as a place for authentic and meaningful connections among people.
– Worked on the launch of the new Spicy Chicken McNuggets® for McDonald’s, creating a fun and catchy campaign that appeals to the young and adventurous target audience.
– Collaborated with Ferrero to launch the new campaign for Kinder Surprise “Messaggi”, which showcases the emotional value of the product as a way to express love and encouragement to children.
Prize:
D&AD / 1 x Graphite Packaging Design / 1 x Wood Experiental / TableToGo 2024
– Supervised the digital creative team, ensuring the alignment of the digital strategy and execution with the overall creative vision and objectives.
– Developed and implemented innovative and engaging digital campaigns for clients such as McDonald’s, Samsung, Fiat, and Kinder, using various tools and technologies such as AR, VR, AI, and gamification.
– Managed the relationship with the digital production partners, ensuring the quality and efficiency of the deliverables.
– Coordinated the digital training and development program for the creative staff, fostering a culture of continuous learning and improvement.
Deputy Creative Director at Enfants Terribles
January 2016 – May 2019
– Worked as a Deputy Creative director on various accounts, such as AXA, P&G, and Deutsche Bank, creating impactful and memorable campaigns across different media and channels.
– Collaborated with the copywriters, strategists, and account managers to develop creative concepts and executions that meet the client’s brief and expectations.
– Designed and produced various visual assets, such as logos, layouts, illustrations, animations, and videos, using various software and tools.
– Presented and defended the creative work to the clients and internal stakeholders, providing clear and persuasive rationales and feedback.
Media Director at DJMAG UK (London based)
December 2011 – December 2015
– Strategic Planning: Developing and executing comprehensive media strategies that align with the brand’s objectives and industry trends.
– Content Oversight: Supervising the creation and distribution of engaging content across various platforms to maximize audience reach and interaction.
– Team Leadership: Leading a dynamic team of media professionals, fostering a creative and collaborative environment to drive innovation.
– Analytics and Reporting: Analyzing performance metrics to gauge campaign success and providing insights for continuous improvement.
These tasks are essential for maintaining DjMag UK’s prominence in the electronic music scene and ensuring its content resonates with the audience.
Education:
Laurea Magistrale (Master’s Degree) in Strategic&Product Design Politecnico di Milano September 2013 – July 2015
Laurea Triennale (Bachelor’s Degree) in Product Design Politecnico di Milano September 2010 – July 2013
Skills:
Creative direction: The ability to oversee and guide the creative vision and strategy of the projects and campaigns, ensuring they meet the client’s objectives and expectations.
Digital strategy: The ability to design and implement effective and engaging digital solutions for various media and platforms, using the latest tools and technologies such as AI, AR, VR, and gamification.
Innovation: The ability to identify and explore new and disruptive opportunities for creating value and impact for the clients and the consumers, using a human-centric and agile approach.
Design: The ability to create and produce various visual assets, such as logos, layouts, illustrations, animations, and videos, using various software and tools such as Adobe Creative Suite, Sketch, Figma, etc.
Social media: The ability to leverage the power and potential of social media channels, such as Facebook, Instagram, Twitter, and TikTok, to create and distribute compelling and relevant content for the target audience.
Security: The ability to ensure the safety and security of the digital products and services, as well as the customer data, by following the best practices and standards in the industry.
Computer vision engineering: The ability to apply and develop computer vision technology, such as face recognition, object detection, and image processing, to create innovative and immersive experiences for the clients and the consumers.
– Creative Direction – Digital Strategy – Innovation – Prompt Design – AI Midjourney – Design – Social Media – Adobe Creative Suite – Sketch – Figma – HTML – CSS – JavaScript
